Discover Urban Choices
Your gateway to South African furniture excellence.
Urban Choices is the official product catalogue of the South African Furniture Initiative (SAFI), built to showcase premium, locally manufactured furniture and connect the entire value chain — from factory floor to end-user. Whether you’re a manufacturer looking to expand your reach, a sales professional seeking reliable supply and marketing support, or a buyer sourcing high-quality, customisable furniture for your home, office, or procurement project, Urban Choices gives you direct access to verified products, trusted networks, and a streamlined ordering experience.
By promoting local content, enabling practical sales connections, and supporting a wide range of user needs, Urban Choices strengthens the way South African furniture is marketed, sourced, and delivered.
Latest news
Bakersfield Collective
Introducing the Bakersfield Collective, the perfect blend of industrial and organic elements. The combination steel and wood creates a unique and eye-catching aesthetic that will elevate any space.
Weave by Petersen's
Scandinavian design centred around simplicity, beauty, and functionality. Manufactured in solid Iroko wood, woven with 5mm (round) Polyester Braid. All fittings are A316 Marine Grade Stainless Steel.
Introducing RA Woodcraft
RA Woodcraft combines traditional craftsmanship with modern techniques to create bespoke furniture and built-in pieces of exceptional quality. With a focus on integrity and sustainability, their work reflects a commitment to excellence in every project.
Full Leather by Four Corners
All of our products are manufactured by experienced and skilled craftspeople who are passionate about creating high quality and luxurious pieces of furniture. We use only the best raw materials in the manufacture of our lounge suites. Part of our commitment to quality is that we only use full leather to upholster our leather furniture.
The Mill
We pride ourselves in designing, manufacturing, sourcing and distributing our own fabric collections, which are coordinated and sampled in-house. As well as offering a standard range of stocked inventory, The Mill specialises in custom designed & branded fabrics, specifically woven or embroidered to our client’s requirements.
Urban Habitat
We pride ourselves in designing, manufacturing, sourcing and distributing our own fabric collections, which are coordinated and sampled in-house. As well as offering a standard range of stocked inventory, The Mill specialises in custom designed & branded fabrics, specifically woven or embroidered to our client’s requirements.
Custom Leather
Four Corners Lounge is situated in Cape Town. All of their products are manufactured by experienced and skilled craftspeople who are passionate about creating high quality and luxurious pieces of furniture.
Leighjer Quality
Our aim is to build skill and community between the manufacturer, designer, and the end-user allowing us to be the best at what we do.
Hospitality Projects
Leighjer has a team to assist you with your projects and custom designs. Our aim is to build skill and community between the manufacturer, designer, and the end-user allowing us to be the best at what we do.
PG Bison - Mellawood
MelaWood® is PG Bison’s leading brand of melamine-faced board (MFB). MelaWood® is manufactured locally by PG Bison, which means you can work in confidence knowing the product is readily available and technical support is a phone call away.
Home Concept
Home Concept manufactures and supplies cabinetry work (custom and DIY kitchen, bedroom, bathroom, garage, office cupboards) as well as many fittings and accessories.
JB Furniture
JB Furniture has built a strong reputation for high-quality, handcrafted furniture that seamlessly blends traditional craftsmanship with modern design. Established in 1995, JB Furniture produces high-quality pieces in Knysna.
Your space. Your choice. Made here.
From boardroom to living room—our local manufacturers deliver exceptional quality for every space. The same craftsmanship behind corporate furniture excellence now brings premium design to your home, proving South African makers can meet both commercial and residential needs seamlessly.
